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Event Demographics

Question: To what extent does an event consider and pay attention to attendee, speaker, and volunteer demographics?


Attendee, Speaker and Volunteer demographics help indicate the potential for different viewpoints and broader perspectives and representation at an event. Because everyone has a different perspective, investigating the responses for each group of demographics can indicate whether people from various demographics feel less included than the average. This metric is applicable to virtual, in-person, and hybrid events.


  • Determine the [diversity] ( of attendees, speakers, and volunteers. This can include gender identity, age, first language, and dis/ability.
  • Help retain attendees, speakers, and volunteers from diverse backgrounds for future events.
  • Determine if the groups of speakers are diverse when grouped by keynotes, sessions, and tracks.
  • Determine if keynote, track, and session selection committees are diverse.
  • Share attendee, speaker, and volunteer demographic information with others
  • Create a statement of privacy management of demographic information
  • Discover less-visible stories with regard to intersectionality of the demographic data


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  • Demographics: Responses to subjective questions should be analyzed to gather diverse perspectives. Investigating the responses for each group of demographics can indicate whether some demographics feel less included than the average.
  • Keynotes, sessions, and tracks.
  • Diversity throughout the conference that is not restricted to a single track or series.
  • Attendees
  • Speakers
  • Volunteers
  • Conference Committee

Data Collection Strategies

  • Request attendee and speaker demographics during conference registration
  • Use a survey before, during, or after an event to gather attendee and speaker demographics. (For example, using the Open Demographics questions)
  • For virtual events: If a virtual event platform supports real-time polling, use polls to better understand the audience and background of people who attend your event.


Thanks to Nikki Stevens and Marie Nordin for sharing experiences and resources that informed the creation of this metric.


  • Matt Germonprez
  • Justin W. Flory
  • Elizabeth Barron
  • Matt Cantu
  • Georg Link
  • Nikki Stevens
  • Kevin Lumbard
  • Lauren Phipps
  • Yehui Wang

This metric was last reviewed on March 08, 2022 as part of 2022-04 release.

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