Diversity Access Tickets
Question: How are Diversity Access Tickets used to support diversity and inclusion for an event?
Overview
Diversity Access Tickets measures the effectiveness of diversity access tickets in promoting inclusivity at events and tracks the number, demographics, and event participation of economically disadvantaged or underrepresented individuals who receive discounted or free tickets. Data points include the number of tickets offered, the demographics of recipients, and the contribution of these attendees to event diversity. It increases attendee diversity, and helps sustain future event growth by building a more inclusive community. Diversity access tickets are a critical tool for reducing economic difficulties and encouraging participation from underrepresented groups. This metric assesses how well an event supports equitable access, tracks outreach effectiveness, and ensures that diverse voices are included, thereby strengthening the event’s commitment to diversity, equity, and inclusion. Diversity Access Tickets is applicable to virtual, in-person, or hybrid events.
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Data Collection Strategies
Observe website for availability and pricing of diversity access tickets:
- How many different diversity access tickets are available?
- What are the different types of diversity access tickets provided?
- What are the criteria for qualifying for a diversity access ticket?
- What is the price difference between regular and diversity access tickets?
- Are regular attendees encouraged to sponsor diversity access tickets?
- Are sponsors of diversity access tickets named?
- Are numbers of diversity access tickets provided from previous conferences displayed on an event websited?
Interview organizers:
- How were the diversity access tickets allocated?
- How many diversity access tickets are available?
- What were the different types of diversity access tickets provided?
- What are the criteria for qualifying for a diversity access ticket?
- How many attendees used diversity access tickets?
- Where did you advertise diversity access tickets?
- If any, who sponsored diversity access tickets?
Survey participants about perception of diversity access tickets:
- Likert scale [1-x] item: The availability of discounted student [replace with whatever group was invited] tickets was effective in increasing participation of students [or other group].
- True/False item: I was aware that [this event] provided diversity access tickets.
- True/False/Don't Know item: I qualified for a diversity access ticket.
- True/False item: A diversity access ticket enabled me to attend [this event].
Track attendance numbers based on diversity access tickets:
- Count use of different discount codes to track outreach effectiveness and which groups make use of the diversity access tickets. This does require a conference registration system that tracks the use of discount codes.
- Count how many diversity access tickets were sold or given out and compare this to how many participants with those tickets sign-in at the event.
References
- https://diversitytickets.org/
- https://internetfreedomfestival.org/internet-freedom-festival-diversity-inclusion-fund/
Contributors
- Matt Germonprez
- Elizabeth Barron
- Kevin Lumbard
- Peculiar C. Umeh
Additional Information
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